da casino: Nike launch new campaign featuring some of the world's biggest athletes including Cristiano Ronaldo, Kylian Mbappe and LeBron James.
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Nike launch latest blockbuster adMbappe, Ronaldo & Vinicius featurePutellas & Smith also starWHAT HAPPENED?
The accompanying short film, narrated by Hollywood legend Willem Dafoe, gets into the nitty gritty of what it takes to be a winner in the world of sport. It is especially apt when many of those stars included are at the top of their game, with plenty going to the Olympics that begin next week.
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"This is about celebrating the voice of the athlete," said Nicole Graham, Chief Marketing Officer at Nike. "It's a story about what it takes to be the best. The legacies that have yet to be shaped. And the dreams that will be made real. It reminds the world that there's nothing wrong with wanting to win.
"Nike's story starts with the athlete story. It always has. And it always will. 'Winning Isn't for Everyone' shows that anyone can be a winner, if they are willing to do what it takes."
GettyWHAT NEXT?
Many of the athletes featured will be at the Olympics in Paris, including sprint queen Sha'Carri Richardson as she aims to become the first American female to top a 100m podium at the Games since 1996. Victor Wembanyama and LeBron James will be there for basketball, with Sophia Smith part of the USWNT roster hoping to reclaim Olympic dominance. Elsewhere, Kylian Mbappe and Vinicius Junior will soon be linking up at club level in the 2024-25 season for Real Madrid.